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Travel trends 2023 - what is your next travel destination?

In the past two years, we have hardly travelled at all. Closed borders, strict travel regulations and the inner voice that we should rather stay at home kept us from planning our next holiday. 

All the more reason to pack our IMPACKT IP1 made of recycled post-consumer plastic and explore the world as sustainably as possible. Where to go? We've been inspired by the travel trends of 2023. And who knows: maybe your next travel destination is among them? 

Wanderlust after the pandemic: travel trends 2023 


Of course, we are not alone in our wanderlust. Many people feel the same way we do. After the time at home, the general wanderlust is all the greater. Nevertheless, the pandemic still plays a role in travel planning for a large number of us. We know now: Regulations can change. We also want to be flexible. In 2023, we are therefore focusing on "summer, sun, safety". 

Of course, this has not escaped the attention of many hoteliers and tour operators. They are now increasingly offering flexible booking conditions. Our tip: Before you book, check the cancellation conditions of your provider. Check how much money you will get back if your trip is cancelled. This will give you a better feeling for your further planning - and that is the perfect starting point for travelling with a clear conscience. 

Speaking of money: The current inflation does not stop most of us from travelling, but more and more people are paying attention to the price. As a result, package holidays with all-inclusive offers are becoming more and more popular thanks to their high budget security. If you're more of a spontaneous traveller, last-minute offers are another way to react flexibly to spontaneous developments. 

Where is travel heading in 2023? 


Our search for travel trends in 2023 immediately made our hearts beat a little faster. For many, it is important to travel sustainably. The most popular holiday destinations are not far away, but in Europe. 
The most popular destinations for German holidaymakers abroad are: 

  • Italy 
  • Switzerland 
  • Denmark 
  • France 
  • Spain 
  • Greece 
  • Sweden 
  • Netherlands 
  • Norway 
  • Switzerland 

 (
Yugov, 2022) 


But it gets even better for our planet: A survey conducted in 2022 found that the North Sea and Baltic Sea coasts are the Germans' favourite travel destinations (VuMA Touchpoints 2022). The trend seems to be moving more and more in the direction of "train instead of flight". Or at least towards the car. Two alternatives to save CO2 emissions compared to flying. 

Don't panic, you don't have to start a CO2 calculator and meticulously compare the routes to various destinations. We believe that sustainable travel doesn't have to be a science, but that small, simple considerations can make all the difference. 

Just remember: the closer your start and destination are, the less carbon you'll consume along the way. You should also pay attention to the means of transport. If your destination is not within walking or cycling distance, prioritise this: 
  1. Long-distance bus 
  2. train 
  3. car 
  4. aeroplane 

(Source: 
Federal Environment Agency

So we have chosen our destination and know how to get there. Now it's a matter of finding accommodation that is as sustainable as possible. 

Travel trends 2023 - No to package holidays 


Even if great offers are tempting: package holidays are often not convincing in terms of their ecological and social sustainability. Large hotel complexes often have high energy consumption - for example, due to air conditioning systems that run around the clock. In addition, the compaction of the soil for the construction of the hotels is viewed critically. Rainwater thus finds it more difficult to reach the groundwater. The natural cycle is interrupted and the soil dries out. Agriculture is also feeling the effects: harvests are declining, while all-inclusive offers are causing high resource consumption, plastic waste and food waste. 

Besides the high environmental impact, mass tourism also has negative social impacts. In many holiday regions, a tourism mono-economy is emerging. This means that the focus here is only on tourism, while other economic sectors die out. This makes people dependent. As soon as the holidaymakers stay away, the affected regions experience economic problems. 

Our travel trends 2023 therefore include holidays far away from mass tourism. It is important to us to explore our surroundings consciously - without harming the environment. We have collected a few ideas to travel with more IMPACKT: 

Travel trends 2023 - Holidays far from mass tourism 


We particularly enjoy planning completely individually. This way, we not only remain flexible when travelling, but also keep track of our ecological IMPACKT ourselves. We become our very own sustainable tour operator, so to speak - with our very own cancellation conditions. 

Our three favourites are: 

  • Road trips 
  • Camping holidays 
  • Hiking holidays 


Favourite No. 1 - Road trips 
On a road trip, you decide where your journey takes you. To make it as sustainable as possible, we recommend planning your route in advance and looking for eco-friendly hotels. 
The less you get lost, the less CO2 you emit. You can also offer your back seat to passengers. This minimises your ecological footprint even more. And: you even get a bit of money. 
Of the travel trends for 2023, Denmark and the Netherlands are particularly suitable for a road trip. In both countries there are no tolls - except in a few cities and tunnels. On your trip, you'll also have the ideal variety of city and countryside - and even beaches. In Denmark, you can even drive your car to the beach. Switch off the engine, open the doors and get your feet in the sand. 

Favourite No. 2 - Camping holidays 
We love the adventure of getting away from it all. That's why we love to spend our holidays at the campsite. There is simply a different atmosphere than in a hotel. You meet all kinds of people, make exciting friends and share tips, tricks and dreams. 

If you want to go all out, pack your tent and sleeping bag and take the train to the North Sea or Baltic Sea. Our tip: Before you buy new equipment yourself, ask friends and acquaintances if they can lend you some. This will save you money and resources. If you have acquired a taste for camping after your first holiday, it is worth investing in high-quality equipment. High quality is usually the most sustainable way to counteract the "throwaway trend". Don't like sleeping in a tent? Many campsites now have cosy bungalows on their premises. Or you can rent a camper van. Once you're there, you can switch to a rented bike to explore the coast. 

Our top tip: camping on Fehmarn. Or - if we look at the list of travel trends for 2023 - Italy. 

Favourite No. 3 - Walking holidays 
Walking still saves the most CO2. But hiking is not only good for the environment. Your body will also thank you for the activity in the mountains. 

For a hiking holiday, we choose southern Germany. Bavaria, the Palatinate and Baden-Württemberg are very popular with us. Here, idyll, sunshine and snack plates mix to create the perfect place to relax after you've worked yourself to the bone during the day. Believe us: your Kaiserschmarrn in the evening has never tasted so good if you've been out in the mountains before.

Breathing deeply is especially good in sustainable nature hotels. These hotels have set themselves the goal of taking responsibility for the environment. How? At the buffet there is only regional, seasonal organic food, cleaning is only done with biodegradable products and all equipment is supplied with green electricity. 

If you want to leave Germany's borders behind, we recommend Sweden and Norway for hiking from Travel Trends 2023. Who knows, you might even see a moose. 

Travelling with IMPACKT - how to travel sustainably in 2023 


As we said, we believe that every decision you make makes an IMPACKT - no matter how big or small. We want you to keep the joy of travelling and find your very own sustainable balance. We want to help you learn how to travel in a more climate-friendly way and still have your dream holiday. 

That's why we have collected our top tips for you. This way, you can already make sure to travel as sustainably as possible when planning your holiday. 

  • Choose "train instead of flight 
  • Reduce your luggage 
  • Use sustainable suitcases 
  • Use public transport at your destination 
  • Avoid plastic waste 
  • Check accommodation for sustainability 
  • Choose destinations that are close by 

The second point is difficult for you? Do you prefer to pack your entire wardrobe? We can understand that. We feel the same way. That's why we sat down and wrote down what really shouldn't stay at home. It turned out that we should only take the most important things: If we only take the most important things with us and pack them in a space-saving way, everything even fits into a hand luggage suitcase. Et voilà: Here is our hand luggage packing list, so that you have everything you need on your trip despite compact luggage. 

See you on the train.

Discover IMPACKT IP1

Discover IMPACKT IP1

Suitcase L

Colour: polar white

Size: L

€159.95*
IP1 Beautycase

Colour: iron grey

€69.95*
Suitcase S

Colour: sunset yellow

Size: S

€129.95*
IP1 Crossbody Bag

Colour: Garden Apricot

€39.95*
Suitcase S

Colour: polar white

Size: S

€129.95*
Suitcase M

Colour: deep sea green

Size: M

€149.95*
IP1 Beautycase

Colour: deep sea green

€69.95*
IP1 Beautycase

Colour: glacier blue

€69.95*
IP1 Beautycase

Colour: sunset yellow

€69.95*
Wheel set

Colour: sunset yellow

€19.95*
IP1 Beautycase

Colour: flora pink

€69.95*
IP1 Suitcase

Colour: Garden Apricot

Size: L

€159.95*
Suitcase S

Colour: flora pink

Size: S

€129.95*
IP1 Crossbody Bag

Colour: Spring Green

€39.95*
Wheel set

Colour: flora pink

€19.95*
IP1 Suitcase

Colour: Spring Green

Size: M

€149.95*
IP1 Beautycase

Colour: Garden Apricot

€69.95*
Wheel set

Colour: deep sea green

€19.95*
Wheel set

Colour: iron grey

€19.95*
Suitcase S

Colour: iron grey

Size: S

€129.95*
Wheel set

Colour: polar white

€19.95*
IP1 Suitcase

Colour: Garden Apricot

Size: M

€149.95*
Suitcase L

Colour: iron grey

Size: L

€159.95*
Suitcase S

Colour: deep sea green

Size: S

€129.95*
Wheel set

Colour: glacier blue

€19.95*
IP1 Suitcase

Colour: Spring Green

Size: L

€159.95*
IP1 Beautycase

Colour: Spring Green

€69.95*
IP1 Suitcase L

Colour: sunset yellow

Size: L

€159.95*
IP1 Beautycase

Colour: lava black

€69.95*
Suitcase L

Colour: lava black

Size: L

€159.95*
IP1 Suitcase

Colour: Spring Green

Size: S

€129.95*
Suitcase S

Colour: glacier blue

Size: S

€129.95*
Suitcase S

Colour: lava black

Size: S

€129.95*
IP1 Suitcase

Colour: Garden Apricot

Size: S

€129.95*
Suitcase L

Colour: deep sea green

Size: L

€159.95*
Suitcase M

Colour: sunset yellow

Size: M

€149.95*
IP1 Crossbody Bag

Colour: lava black

€39.95*
Suitcase M

Colour: iron grey

Size: M

€149.95*
IP1 Crossbody Bag

Colour: sunset yellow

€39.95*
Suitcase L

Colour: flora pink

Size: L

€159.95*